About Us

About Safaa

Al Safaa House Hold Trading llc was established in 1999 and has grown to become one of the leading companies in the UAE. Spearheaded by the quality and innovative products, the Al Safaa group has always been known as a trend-setter in the household industry. With its pleasant and novel variation from the usual products, Al safaa offers an ultramodern ambience by integrating all conceivable needs of the consumers.


To provide our customers with exceptional products, we import from Taiwan, China, Thailand, Indonesia, India and Pakistan. The quality uncompromised is what distinguishes us from others in the world of household products. All the products are carefully manufactured under the supervisions of skilled specialists. The team of smart and dedicated staff enables us to build strong distribution network in United Arab Emirates along with separate sales, support staff allocated to each area ensuring proper and timely services. The headquarters of Al Safaa group is situated in Al qusais ,Dubai.

We are distributing kitchenware’s under the brand of “Kitchenmark”, and cleaning products under the brand of “Oaxy” have become popular in middle east and African countries like Uganda, Nigeria, Kenya and Kongo. Thousands of satisfied customers in UAE helped us in making Oaxy and Kitchen mark the brand leaders in UAE .our strong presence in Russia, Turkmenistan Libia, Yemen and Algeria enables us to dominate more than half of the globe.


To become a truly global brand by retaining our top position in household sector of the region we operate in and strive to be the most preferred brand by consumers.


To provide a unique experience to our customers by bringing innovative products with unmatched quality and exceptional services, while continuously exploring new market opportunities and adding the value to all our business associates.